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Currently Seeking

Opportunities to merge content marketing strategy with effective project management skills.

Work Experience

Marketing Coordinator – Harbor Compliance

February 2018 – July 2019

 

Harbor Compliance ranked 370 on the 2018 Inc. 500 Fastest Growing Companies

  • Increased form submission rates by 4x on landing pages via Google Optimize A/B testing

  • Led email strategy through list segmentation, email automations, and eBlasts

  • Scoped, prioritized, and managed marketing project timelines and logistics, including brochures, sales collateral, case studies, social media posts, webinars, email automations, and white papers

  • Facilitated SEO strategy by organizing link-building initiatives through blog swaps with partners

  • Evaluated data from Google Analytics, Listrak, and internal resources to determine success of team efforts
  • Designed marketing collateral using the Adobe Creative Suite, including white papers, webinar presentations, print advertisements, blog posts, email marketing, and sales sheets
  • Managed conference planning by submitting applications and payments, purchasing booth materials and collateral, managing shipping logistics, and communicating conference details with attendees

Design & Marketing Manager – statUP

May 2015 – December 2017
As statUP’s first employee, I’ve been at the forefront of the startup in a multifunctional role: from marketing manager, to lead designer, and customer service lead.

  • Contributed through infographic design and writing and editing skills to two financing rounds
  • Managed our customer service portal and live chat and communicated bugs and needs to development team
  • Shipped 50+ UI/UX screen designs for both desktop and mobile app
  • Assisted in growing product user base from 0 to 10,000—as product evolved from a prototype beta to paid product
  • Designed two complete brands—including scalable visual assets and style guidelines—for SoccerPlayerStats and statUP
  • Created, managed, and led a marketing strategy and roadmap and ensured timely fulfillment of marketing projects
  • Created and shipped UI style guide for statUP’s skill tracking platform
  • Responsible for creating and managing an intentional marketing website strategy update and redesign based on user experience
  • Managed CRM and email automation engine which shipped 7000+ emails to users and investors
  • Translated complicated information into clean, on-brand PDFs and illustrations for 74 different soccer skill tests

Cofounder & Illustrator – Homebodies Co.

December 2016 – Present
My cofounder and I run an Etsy shop for our side hustle of wood-burned home décor.

  • Designed branding for Homebodies Co. focused on an earthy, artsy feel to reflect the medium and artwork
  • Leveraged hashtags and networking as part of a consistent Instagram marketing strategy to gain an engaged following and new customers
  • Consitently created new and creative illustrations to burn onto wood

Marketing & Design Intern – 9Lenses

May 2014 – August 2014

  • Created and designed collateral for sales enablement including: product overview guides, case studies, and infographics

  • Performed industry-specific research and created an infographic to drive interest in company brand—Infographic held #1 spot on Google search

  • Wrote 20 SEO-optimized blog posts in 10 weeks to attract site visits accounting for 38% of monthly blog traffic

  • Gained familiarity with full-stack of marketing tools including: HubSpot, Google Webmaster, Google Analytics, and WordPress

Resident Assistant – Grove City College

August 2013 – May 2015

  • Developed interpersonal skills by interacting with campus residents and discovering ways to best meet resident needs
  • Cultivated teamwork skills through interaction and planning of extensive programs with the Residence Life team
  • Collaborated with staff to conduct various programs focused on creating a well-rounded education for residents

Student Office Assistant – Grove City College Career Services Office

August 2012 – May 2015

  • Designed timely PowerPoint slides, flyers, and posters informing students of campus events and office resources
  • Showed initiative and coordination skills by connecting student organizations with college alumni for an Alumni Career Panel Night
  • Photographed multiple events including over 200 professional headshots of students and employers for their LinkedIn profiles

Student Director of Project Eve – Grove City College

November 2013 – March 2014
All-Campus Women’s Art Gallery & Performing Arts Event

  • Created committees and managed committee leaders and ensuring efficient communication between teams
  • Redesigned branding and logo to create a consistent, recognizable image to be used for future Project Eve events
  • Organized and managed multiple marketing campaigns—both through printed work and through social media
  • Strategically designed the branding for the show, photographed for advertisements, and created various other posters
  • Demonstrated innovation by orchestrating multiple fundraisers to raise needed funds and to grow campus awareness

Education

Grove City College – Class of 2015
B.S. in Marketing Management

3.75/4.00 – Magna cum Laude

Skills

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • HTML / CSS
  • Invision
  • Trello
  • WordPresss
  • Sketch
  • Google Analytics
  • ActiveCampaign

Honors

  • Recipient of the Business Department Excellence Award – This award is presented by the faculty of the Department of Business to the graduating senior business major who most exemplifies the Department’s commitment to academic excellence, leadership, and service.

  • Recipient of Resident Assistant’s Program of the Year Award – This award is presented by the directors of residence life at Grove City College to the Resident Assistants who created the best program of the year (winning program was “Women & Sexuality“).
  • Winner – GCC’s Fall 2012 Elevator Pitch Competition

  • Winner – Joel Ansett t-shirt design contest

  • Winner – Josiah James t-shirt design contest

  • 1st Place Open Debate  (BGSU, OH) Fall ‘14

  • 2nd Place Open Debate – (Purdue University, IN) Fall ‘12